In short, we name brands, position them, give them identities and personalities. Then we help develop what they do, identify who they do it for, put them in touch with each other, write the words, draw the pictures, design things, photograph and illustrate stuff, create online tools to help track progress and research new ideas and probably a whole lot more.
But most importantly, we only choose to work on projects that we have a personal belief in and that we would be consumers of ourselves. That way we always get it. All we ask is that our clients keep an open mind, display our credit on everything we do, pay us on time and enjoy the process from beginning to end.